STORY

Founded in 2012, the brand Menzer Hajiyeva modernizes themes of Azerbaijan’s heritage and culture through contemporary fashion.

Conceived by the creative vision of Menzer Hajiyeva and backed by the business mind of Idil Bayram, Menzer Hajiyeva is a brand that brings together culture, fashion and craftsmanship.

The brand’s signature product is a kelagayi: a uniquely handmade silk scarf. Kelagayi has its roots in tradition and has been historically produced in Azerbaijan.