This collection has been inspired by beautiful patterns on Guba carpets dating from 1850 in Azerbaijan. Carpets were coded symbols that serve as a direct window from history’s memory into the future.
The reflections of a certain historical geographical religious and philosophical way of thinking characteristic of that period is seen on carpets through symbols and extraordinary color. Carpet designs have been selected and carved out of wood and manually transferred onto silk and dyed using natural dyes for this collection of handmade kelagayis.
Inspired by summer vacations by the Caspian sea in the late 80s this collection of handmade scarves utilizes colors that go well with swimwear. Reminiscing childhood memories during the USSR, the designer tried to translate her emotions of that time period into this collection. Referencing nautical prints and old family photographs with her father’s Volga, her mothers fashion accessories and picnicking on the beach this collection is intended to be fun and light. Round shapes, large patterns and repetition have been used to create dynamic and bold prints.
Word from the designer:
“We always focus on our ancient heritage and this time I wanted to look at our recent history and not forget that we were part of the USSR because it adds a curious twist to our identity. I am also interested in transformations. Traditionally kelagayis are designed using ethnic prints and designs that have been reproduced for centuries. In the last collection we used carpet motifs and took one step forward in modernizing them. The caviar and fish prints this season are intended to bring in humor and something fun. I remember the days when caviar was served in a glass jar and was fed to us as a source of vitamin with bread and butter for breakfast. Large polka dots, red colors and stripes have a retro feeling to me and remind me of my mother’s closet when I was a kid. Everything looked large and colorful as a child so I tried to recreate that feeling of exaggeration in this collection.”
The first collection by Menzer Hajiyeva for men has been inspired by ancient petroglyphs found at Gobustan* national reserve. A combination of classic styles and prints, the color palette is mainly compromised of cool blues and grays with accents of warm pink and brown. Hunting scenes from Gobustan have been integrated into the prints in a subtle way for a refined look. Items in this collection are unique or available in limited quantities. Using Italian silks, each piece has been handmade in Azerbaijan in our atelier.
*Gobustan has been declared a UNESCO World Heritage Site for outstanding universal value of its rock art engravings, for the substantial evidence the collection of rock art images presents for hunting, fauna, flora and lifestyles in pre-historic times. Petroglyphs consist of rocks engraved with symbols. They are the most ancient method of carrying and sharing information invented by humans.
This collection is inspired by the beauty of love and the joy that preparation for a wedding brings. Lush flowers and delicate lace are a timeless reflection of the eternal beauty of love. A color palette of crème colors, pinks, purples, light blue and wasabi green have been chosen by the designer for a fresh and romantic bridal mood.
For outdoor weddings, the right shawl to drape around the shoulders of the mother of the bride or bridesmaids will complement their style and contribute to the overall ambiance of the evening.
It is an ancient Azerbaijani tradition for the groom to gift a silk scarf together with the engagement ring to his beloved fiancée. A beautiful tradition, this is still customary in modern Azerbaijan. Instead of using it as a veil, modern brides use it as a stylish accessory to incorporate into their daily looks to express their individuality and style.