About Us

Our brand stands at the crossroads of heritage and contemporary design, offering pieces that are not only stylish but also embody the rich narrative of Azerbaijani tradition and sustainable luxury.

About Menzer

Menzer, a fashion designer known for her exquisite scarves, has honed her skills at esteemed labels like Michael Kors, Zac Posen, Narciso Rodriguez and Lanvin in New York and Paris. An alumna of NYU and Parsons School of Design, she launched her brand in 2012, quickly gaining recognition with features in top publications like Vogue China and the New York Post. Her scarves were seen on celebrities like Anna Netrebko, Lara Fabian, Ornella Muti and Natalia Osmann.

  • Our vision is to lead the global market in the creation of sustainable, handcrafted textiles that are recognized not only for their beauty but as symbols of cultural heritage and environmental responsibility. As custodians of an intangible world heritage, we aspire to inspire women worldwide with our story of innovation, craftsmanship, and a commitment to excellence. By weaving the threads of art and technology, we aim to ensure the legacy of the kelagayi flourishes for generations to come.

  • To empower women and enrich the global community by revitalizing the ancient craft of kelagayi, Menzer Hajiyeva melds the artistry of Azerbaijani heritage with modern design. We are committed to sustainable practices that honor the planet and humanity, creating exquisite, handcrafted silk scarves that tell a story. Through our dedication to craftsmanship, innovation, and cultural preservation, we strive to offer wearable art that celebrates individuality and connects the past with the present.